When brides and grooms are looking for venue providers, they often look at those locations who have classified themselves as a wedding venue. Often times, couples may neglect looking at restaurants or hotels as they are looking at those special venues that are catering to this niche. However, this is not a lost cause for hotels, as there is a unique opportunity for you to become top venue providers in this area. Not only can hotels target weddings, but you can also target MICE clients including meeting, incentives, conferences, and exhibitions.
Get the Word Out
One of the best ways to get your hotel as a venue people consider in the area is to get the word out. You must let the world know what locations you offer as event space and what is included with your price. For example, if your restaurants can be booked out for special events, create a brochure with the floor plan detailing the space available for rent and the catering services that are included. Advertise your hotel space in local and/or international publications depending on your target audience. Registering with VenueTown can connect you with international based clients and gain direct contact with potential consumers. This will allow you to showcase how many meeting rooms you have, banquet halls, and restaurants available for hire.
Create Unique Servicing
The most important part of an event is to have a physical venue. However, to have your venue stand out from the market, you will need to provide unique servicing that the client won’t be able to find elsewhere. Utilize your hotel’s catering team to create special menus for meetings, conferences, and weddings. Offer a variety of decorations to choose from and themes that your clients would not be able to refuse. It is these offerings that can easily help your hotel to become a top venue provider.
Connect with Planners, Photographers and Caterers
Be sure that you have a network of planners, photographers along with any other professional that could be used while organizing any event. Why is this? These professionals can suggest your venue location to the client. In turn, it could increase the exposure that your hotel is receiving for being an affordable venue for events of all kinds.
Ensure High Quality Customer Service
If your hotel is just starting out in the venue market, be sure that customer service is top notch. Encourage those who use your venue to review the location. Many people before booking any venue are going to look at online reviews of the location. This is a time in which you should make sure that events that take place here go off without any major hiccups. Otherwise, your reviews could suffer. And as a starting venue provider, it is wise to prevent any negative sentiments.