When brides and grooms are looking for wedding venue providers, they often look at those locations classified as hotel wedding venues. Often times, couples neglect to look at restaurants or hotels since they focus on looking at specialized venues in this niche. However, what they don't know is that doing so may make them miss a booking the perfect venue. Generic venues such as hotels may also cater to weddings, in addition to MICE (meeting, incentives, conferences, and exhibitions) events.
Get the Word Out
One of the best ways to get people to consider holding events in your hotel is by getting the word out. Make people aware of your business by educating them about it. Let them know about your amenities, the services that you offer, and the costs. You may create a brochure which details the hotel wedding venue's coverage area and the services that you are offering. Advertise your hotel space in local and/or international publications depending on your target audience. Affiliating with VenueTown may also help you connect you with international based clients and gain direct contact with potential consumers.
Create Unique Servicing
One of the most important components of a successful event is the hotel wedding venue. The events industry is highly competitive, and to make your hotel wedding venue stand out, you will need to provide unique services. These services will be your unique selling point, and ideally, they shouldn't be found anywhere among your competition. Collaborate with your hotel's catering team in creating special menus for meetings, conferences, and weddings. Offer a variety of decorations to choose from and themes that your clients would not be able to refuse. These offerings can easily help your hotel to become a top hotel wedding venue provider.
Connect with Planners, Photographers and Caterers
Be sure that you have an event team on stand-by. Create your own team of planners, photographers, and other event professionals you may ask help from in organizing any event. These professionals can suggest your hotel wedding venue for their clients. In turn, it could increase your business's exposure as a suitable venue for all kinds of occasions.
Ensure High Quality Customer Service
If your hotel is just starting out in the hotel wedding venue market, be sure that your customer service is top notch. You should make sure that events that take place here flow without any major hiccups otherwise, your reviews could suffer. Encourage those who use your venue to positively review the location. Many people read online reviews about their prospect venues before they make a reservation. As a startup venue provider, it is wise to prevent any negative sentiments from going out to the public.