All events require a bit of planning. In fact, when planning a meeting, incentive, conference or exhibition (MICE) event, most people turn to professional planners to get these underway to ensure this is hassle free. For those who are tackling this on their own, here are the 5 most important do’s and don’ts when it comes to planning a MICE event.


The 5 Do’s of Planning

  1. Be sure that your event is offering something different. This is especially true for yearly MICE events that may be taking place at the same time as yours. Adding in a unique factor can give people a reason to attend.
  2. Ensure that you understand what your budget is when planning, and stick to this budget. Any events planned without a budget will find they can easily overspend with all the different options to choose from regarding venue, decorations, catering, entertainment and more.
  3. Be sure to do plenty of research to find the perfect location! The location can often make or break an event, and this is an important aspect to your plan. At VenueTown, we have researched and put together hundreds of venue options with the information you need to help you make the best decision.
  4. Ensure that you are keeping a record for the event. These records will include receipts, contracts, sales/revenue info and so forth. This information will be needed later, and you would want to have this handy.
  5. Always have a plan B when it comes to a MICE Event. While we all hope that an event will go off without a hitch, think of it as a safety insurance in case something happens outside of your control.

The 5 Don’ts of Planning

  1. It can be easy to want to save money when it comes to planning a MICE Event, however try to refrain from it. While it is great to find good deals, it is important not to disregard quality over quantity.
  2. Make sure you are not understaffed on the big day. To save money, many planners will understaff their event, in hopes that no one will notice. However, once the event starts running and the service can’t keep up, people will notice.
  3. Never assume that planning a MICE event is going to be easy. If you underestimate the amount of work and research that goes into this, chances are you may end up having to rush to finish the planning process and that will show through during the event.
  4. Don’t overbook the space. Do not purchase a large venue when you know the number of attendees is small. This may make your event look less successful, so plan accordingly to your guest size.
  5. Don’t forget to include set-up and clean-up time for booths before and after a MICE event. So be sure to mark this in accordingly to your schedule, especially the venue gives you a set finish time.